To Drake, Take Care is the story of a kid who goes from wide-eyed Toronto dreamer to rap royalty. But while Drizzy has painted that picture through songs on his sophomore set, the Young Money star hopes to roll out more visuals in support of the album’s narrative, and he has big plans for one video in particular.
We’ve already seen “Marvins Room” and “Headlines,” the Lil Wayne-assisted “The Motto” is already in the can, and when MTV News caught up with him backstage at the Power 106 Cali Christmas Concert, Drizzy Drake revealed he’s set to shoot a clip for the title track with Rihanna.
“It’s a project where I think visuals are called for, for a lot of those records,” he said. “So we’re working on definitely the ‘Take Care’ video, which we’re trying to get shot soon and a couple of other ones, too, off the album.”
Drake, who can now hoist another platinum plaque for Take Care, wouldn’t dish on the treatment or concept for the video, but he has high expectations for it.
“I want to make it perfect — the best video I’ve done to date — so I’m just taking my time,” he said.
The Jamie xx-produced “Take Care,” with its pounding bass drum and sparse piano melody, tells the story of two lovers ready to leave behind their sketchy pasts in favor of a fruitful relationship together. Drake and Rih’s real-life fling (one the rapper addressed on 2010’s “Fireworks”) only helps to enhance the song’s appeal. Standing as both an endearing duet and a club banger, it’s the danceable, Gil-Scott Heron-sampling house build toward the end of the song that truly makes it a standout.