Rihanna’s UNLOCKED Wins Best Use of ‘Social Media’

UNLOCKED won the ‘Best Use of Social Media’ Award at the 2011 Creative Media Awards.

The Rihanna: UNLOCKED campaign was designed as a thank you to her millions of fans worldwide, aka the #RihannaNavy. The campaign put the fans in the driver’s seat with the power to unlock exclusives from Rihanna’s new album. The interactive, gamified experience centered on the artist’s Facebook profile, through which The “Navy” was tasked to work in combination with fans around the world on multiple “missions” to access new content.

Congratulations are in order for Team Rihanna, Roc Nation, Def Jam, AgencyNet and the Rihanna Navy!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s