Electronics retailer will give away singer’s album free with purchase of mobile phone contract.
Partnerships in conjunction with album releases are nothing new, but Rihanna has found a way to make the business move all her own.
Best Buy has announced that on Monday, the same day that Rihanna drops her new album Talk That Talk, the retail chain will give away the album for free to anyone who buys and activates any contract mobile phone at a Best Buy or Best Buy Mobile location, as well as online.
“Rihanna is one of the biggest stars in music today and we expect this to be a big release,” senior vice president and general manager for the home entertainment group at Best Buy, Chris Homeister, said in a statement about the partnership. “Leveraging our Best Buy Mobile business on this offer sets us apart from the competition and gives consumers a great reason to visit Best Buy for their music and smartphone needs.”
The singer is currently riding high off the release of two singles in the lead-up to the release of TTT. She hit the top of the charts with “We Found Love” and just last week dropped the follow-up, “You Da One.”
“This is one of those records, it becomes very addictive,” she said of the track. “To me, it’s very infectious: The more you listen to it, the more you want to listen to it. It had a reggae vibe, but it’s a sweet little love letter. I love the record. It’s kind of dirty, I love it.” Talk That Talk features production credits from Bangladesh, Dr. Luke, Calvin Harris, Stargate and The-Dream. Her longtime pal and mentor Jay-Z also makes an appearance on the album’s title track.