From the beginning seconds of the “Pon De Replay” and “SOS” music videos, when we got our first life-quaking glimpses of miles and miles of Rihanna’s luminescent skin, it was always kind of in the back of our minds that this scantily clad siren would do well as an underwear model. Nearly six years later, she has just been announced as the newest global face of Emporio Armani Underwear and Armani Jeans, proving that Armani does indeed bag the sexiest stars around. Riri joins a long list of HOTT (with two t’s) cherry-picked celebs who have represented the brand in the past, including Cristiano Ronaldo, Rafael Nadal, David Beckham, Victoria Beckham, and Rihanna’s direct predecessor, the ever-steamy Megan Fox. If Fox’s ads are any indication of the work Riri will be doing, may we all rest in peace when the campaign launches worldwide this September, as they’re sure to induce some sort of immediate brain/heart/interal organ malfunction.
Other celebrities who’ve previously endorsed the brand include Megan fox, Cristiano Ronaldo, who fronted the 2010 campaign, and David and Victoria Beckham who modeled for the label in 2009.
Rihanna has an impressive list of past and current endorsements. Her first endorsement deal was in 2005 with Secret Body Spray who sponsored her first tour, Rihanna’s Secret Body Spray Tour.
In 2006 she made deals with Nike sportswear, J. C. Penney and Clinique’s Happy fragrance.
In 2007, Rihanna signed on with CoverGirl as their celebrity spokesperson, a job that included appearing in TV commercials.
In 2008 the pop star appeared in provocative Gucci handbag ads.
In 2010 Rihanna replaced singer Pink in the TV ads for Australian telecommunication company Optus.
Earlier this year she became the spokesmodel of Nivea and face of Barbados Tourism Authority’s tourism commercials.
If Megan Fox’s underwear ads from last year represent the bar that needs to be raisd, Rihanna fans are in for a torment.
Victoria Beckham in Armani
Megan Fox in Armani
Watch Megan Fox Armani underwear and jeans ad campaign